The search engines assess their rankings based on two things:

1) Is your site important to you? (Optimized for certain keywords)

2) Is your site important for you? (Many connections from other pages back to your site)

You are guaranteed to have an impression only when you answer all of these factors. Your degree of success depends on how hard you work and how many other people you're playing against (and how hard they're working to do that).

Optimizing the platform for keywords is a simple aspect of it. (See http://www.divinewrite.com/seocopy.htm for more information on SEO copying.) Creating links back to the site is far more difficult – and time-intensive (especially given Google's dampening link filter – see http://www.divinewrite.com/googlelinkfilter.htm). But it can be done, and you don't need a big budget.

The trick to getting Google on a budget is writing posts.

This is how it works...

Phase 1) You're an expert in your profession, so you have the expertise that other people want.

Phase 2) You are writing a valuable post – sharing your hard-earned experience and skills.

Phase 3) You apply your report to the known "Article Submit" websites on the Internet.

Phase 4) Providers of internet newsletters, ezines, etc., collect free of charge material from these pages.

Phase  5) Helpful, well-written posts are compiled by thousands of publishers from all over the world.

Phase 6) The only requirement is that they have to post an article with a working connection to your site.

Phase  7) 300 people publish your post – you get 300 links back to your website.

Here are several FAQs about writing an article that will help you compose your articles and plan your campaign.

Q) What am I going to talk about?

A) Write about what you learned about it. Making sure it's related to your company (so you can use the keywords you want to rate with) and useful (so it gets published). For example, if you are a producer of industrial plastics, you may want to write an article – or a series of articles – about how best to treat Teflon tubes before installation. 

When you think about it, you'll undoubtedly find that there are hundreds of posts you can publish that are useful. You may also have any of them written in part of your manuals of directions or installation guides, etc.

Another smart idea is to worry about all the questions your clients and future customers are telling you. These questions will teach you what people are interested in. If you write an article that addresses both of these questions, you will be released, and you will also be seen as a reputable expert. (You might even cut down the phone service time!)

Q) How long is my post to be?

A) The best posts are as lengthy as they ought to be. Keep it brief and sweet – there's nothing wrong with an essay of 400 words. In the same way, if you need 1500 words to say what you need to say, that's good, too.

Q) What kind of writing am I supposed to use?

A) Just compose in a manner that the readers would be familiar with. If they're of the old school, don't write like I am. Do not use contractions, do not end sentences with prepositions, and do not start sentences with "and" or "but." But if it's not old school, just use conversational English. In reality, the more you add to the post, the more engaging it will be. The secret to this is to make it readable.

Q) Should I be concentrating on the keywords?

A) Yeah, yes! Yes, yes! Yes, yes! Any copywriter of the SEO website would inform you that much as you need to customize your website with unique keywords, optimize your papers. Turn keywords back to your blog, if possible. And please strive to use keywords in the article's headline and by-line. And don't think about being used as spam; if your article offers high-quality knowledge and advice, it won't be seen as spam by search engines, even if it's a wealthy keyword.

Q) Where do I send an article to me?

A) There are hundreds, if not thousands, of sites on the Internet. So many to be included here. Do the "submit article" scan and only select the most important ones for your business and give the most subscribers. Alternatively, you should buy a list.

Q) Who is going to print my article?

A) Commonly, people write pre-written papers when they want 'eyes on paper.' In other words, they're trying to attract traffic to their blog. Helpful posts are only one way to do so. They are often set up as credible experts on a specific issue. And it's building consumer engagement. Hundreds of thousands of businesses (maybe even millions) post web newsletters, ezines, and article sites. No matter what the industry is, you're expected to meet many people who are interested in what you have to say. In reality, after a few publishers accept you as a strong source of material, they keep coming back looking for more (and even email you asking if you can send them directly).

Q) How do I know when my article is published?

A) As one of the terms of publication, you can require that you be contacted by the publisher when using your post. Of course, most don't try to do this, but it's a smart idea to set up a Google Warning (http://www.google.com/alerts) to warn you when your URL has been released on the site page. Google doesn't pick any of them up, but it takes up a lot of them. Whenever you get a warning, make sure that the article stays unchanged and that the connection back to your site is working.

Q) Is the editor going to change my article?

A) No, generally not. Changing papers is just some hard work. That's why advertisers want strong stories and consistent service sources – because that means they don't have to do any hard work. I've had several articles written, and I don't remember a single case of an article being updated without my consent. If you are uncertain about this, you should provide in your terms of submitting an order not to alter the document.

Q) Can I get a copywriter from SEO to write and upload my articles?

A) Yeah, yes. Any SEO copywriter should be able to write keyword-rich articles and send them to various high-traffic article pages.

Q) What kind of details do I need to provide the SEO copywriter to write my article?

A) You'd need to tell your SEO copywriter something like, "We want to write an article that lets people build Teflon tubes. The kind of people who would do it are... they would do it because... the advantages of our tubing are... the challenges they would encounter are... here are the main steps to a good implementation..." With this material, your SEO copywriter should be able to put together a really well-read copywriter.

Q) Is my integrity going to suffer if my post appears on a questionable site?

A) It's not meant to. Many of the suspected sites would either be unrelated or have meager traffic. If the site is unrelated, the publisher will not make an attempt to post the paper. If it's related but has meager traffic, very few people will see your post. And besides, even though the post appears on a dubious site, it certainly won't be altered because – skeptical or not – publishers don't do additional work for themselves. So your initial presentation, content, and purpose will not be changed. Write a good post, and it always reflects well on you, no matter where it is written.